About Us

"Out beyond ideas of wrongdoing and rightdoing, there is a field... I will meet you there.” – Rumi

The journey of Justuju began in that very field, where desire, passion, and purpose converge. Justuju—a word that signifies a quest, a deep yearning to reach a place of longing—is not just a random design on fabric. It symbolizes the beginning of a journey: one where passion takes flight and desires are given form. It represents the pursuit of something greater, often the most challenging part of any journey.
When you wear Justuju, you may not always be conscious of the script that adorns your clothing, but your personality will certainly speak the story behind it.

Justuju is the creation of Shahab, who designed these pieces not as mere streetwear, but as part of a movement—an evolution in fashion where style merges with      meaning, drawing inspiration from both the energy of millennials and the wisdom of boomers.
What seems like an unknown streetwear design that simply makes you look good is, in fact, far from superficial. When you wear Justuju, you embrace products that transcend the ordinary. Each design carries its own story, a narrative that doesn’t fade with passing trends or die quietly from the time you add it to your cart until it reaches your doorstep.
Some of the designs feature Urdu script—the language of love, emotion, and culture—born and nurtured in India, the birthplace of Justuju. This script adds depth to the pieces, telling stories that resonate far beyond the fabric itself.